What’s the Most Cost-Effective Instagram Ad Placement: Reels, Feed Posts or Stories?

What’s the Most Cost-Effective Instagram Ad Placement: Reels, Feed Posts or Stories?

Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories? it’s time to reconsider how you use Instagram’s advertising tools for your business. With the platform’s continuing development, new ad placements and algorithm changes, the creatives, captions and CTA that worked in the past might not deliver the same CPC, reach and engagement in the near future.

Thus, to know which Instagram ad placement is more cost-effective for your business, you need to analyse their performance and compare results. Reels, Feed Posts and Stories each have their own pros and cons, so let’s break them down to help you make an educated decision.


Reels are the new kid on the block when it comes to Instagram advertising. It provides brands with a unique opportunity to attract a larger audience and showcase their content in a creative and entertaining way. Compared to Feed Posts, Reels are more cost-effective as they appear in the Explore tab which makes them more visible to users. Moreover, you can add up to 30 seconds of content with Reels, which allows you to include a longer narrative in your ads.

Feed Posts

Feed Posts is the most traditional ad placement on Instagram, and it’s still used by many brands due to its effectiveness. They appear as organic posts in users’ feeds, which makes them easily discoverable. You can also use this ad placement to target users with similar interests as your brand. However, Feed Posts tend to be more expensive than Reels, and the success of the ad depends on the quality of your creative and caption.


Stories are another great way to reach your desired audience and get your message more widely seen. They appear at the top of the Instagram feed, making them more visible. You can also use Stories to create a sense of urgency and drive more conversions. However, Instagram Stories can be quite expensive, and you need to pay for each ad slot separately.

Overall, it’s hard to tell which Instagram ad placement is the most cost-effective as it depends on many factors such as your target audience, the quality of your content, and budget. Ultimately, you should experiment with all three ad placements and compare the results to determine which one works best for your business.

Once you’ve determined the best Instagram ad placement for your business, you need to make sure that the ad strategy is adjusted accordingly. It’s important to keep track of changing trends and algorithm updates to ensure that your content is always up to date and relevant. Additionally, you should experiment with different formats, creatives, and captions to discover which ones work best for your business. This will help you stay ahead of the curve and maximize the cost-effectiveness of your Instagram ad campaigns.

Published byMax B
Max B is a seasoned investigative journalist with over 10 years of experience uncovering the truth behind some of the world's most complex and controversial stories. With a keen eye for detail and a relentless pursuit of justice, Max is dedicated to bringing the world's greatest stories to life and shining a light on the injustices that threaten our society.

Max is not one to shy away from a challenge. Whether it's exposing corruption, shining a light on human rights violations, or uncovering the truth behind a major controversy, Max is always at the forefront, fighting for what is right, no matter the cost. His unwavering commitment to uncovering the truth has earned him a reputation as one of the most fearless and respected investigators in the industry.

As the Investigations Editor at News.Prai.co, Max is focused on delivering the latest and greatest stories to our readers. From in-depth investigations to explosive controversies, Max brings a wealth of experience and expertise to our team, and his work is shaping the future of investigative journalism.

If you're looking for in-depth and thought-provoking content that goes beyond the headlines, look no further than News.Prai.co. With Max B at the helm, you can be sure that you're getting the best in investigative reporting, every day.
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