All successful industries and the companies in those industries have something in common: they are always looking to the future. Whether it was the first corporations taking advantage of steel developments, or the original software companies like Microsoft and Apple, the successful companies are those that always look to the future of developing technologies.
Taking this into consideration, it is easy to understand why many companies are investing heavily in the development of artificial intelligence-based solutions. These digital solutions are capable of sending emails, sorting files, data gathering and analysis, and even developing new marketing trends. This increase in efficiency is akin to the development of computers in terms of how huge of an impact it could have on the business world.
The marketing industry in particular stands to have one of the greatest evolutions in its scope and range of effectiveness. Digital marketing includes far more than the email campaigns of the past, and now a successful campaign has to include social media platforms like Facebook and Twitter as well as emails, direct ad targeting, and campaigns through average websites. AI solutions are able to do all of this with unparalleled efficiency.
Consider a basic marketing campaign: finding the right advertisements, putting them on the websites across the internet, and analyzing the analytics to find out which ads are attracting the most interest and which websites are getting the most clicks. This type of thing takes time, and a failed campaign could spend hundreds of thousands or even millions for no effect. Added to this is the issue of human error, where a misplaced ad or failed analysis could leave campaigns high and dry with no chance of success.
AI takes human error out of the equation. These campaigns can be deployed in minutes and AI programs are able to analyze the attention they are getting, what sites are seeing the most attention, and even modify the campaigns in order to capitalize on what viewers are responding the most to. Furthermore, AI solutions are evolving to be able to directly interact with social media platforms and users to provide a more organic experience.
From a PR standpoint, this stands to be one of the most important developments in recent years. Connections to important people in the industry is key to success, but AI solutions stand to bring this to a new level. Thousands of potential leads can be followed with ease and pitches sent out at the click of a button. AI is able to develop these leads far faster than any individual person ever could while ensuring that no one is ever forgotten.
Beyond the simple efficiency that can come with everything, there is the fact that these developments could create opportunities not just for large companies to grow even more, but allow for smaller players to enter the scene and get their message out there. No longer would the large corporations and firms dominate the entire industry, but small groups should be able to mark their own territories and succeed beyond what their current means would normally be able to achieve.
It is this that is one of the most important developments in this digital age. After decades of watching small businesses be consumed by larger ones, we are now able to see the reach of small companies enhanced beyond their means through these new AI tools. It is something that truly inspires a new level of achievement.