Examination of job listings revealed a minimum of 26 AI positions advertised by film and TV studios.
Film and TV studios are actively seeking experts in artificial intelligence, even as their writers and actors are striking due to concerns about AI’s impact on the industry. Notably, six major entertainment companies including Disney, Netflix, Sony, and NBCUniversal have recently advertised over 26 AI-related roles, with salaries exceeding $200,000 annually and sometimes reaching even higher figures.
Netflix, for instance, has posted 18 AI-related job positions, including one offering up to $1 million for creating video games based on AI advancements. Traditional media companies also have eight AI-related job openings. The studios’ eagerness to hire AI specialists and their willingness to offer substantial salaries showcase the emphasis they’re placing on AI even amidst labor disputes.
While some AI roles involve building platforms or innovation labs for the long term, the contentious use of AI for content generation remains a core issue for striking writers and performers. Unions are demanding compensation for AI-related work and consent from AI companies. Generative AI, which involves content creation, has gained prominence recently, with apps like DALL·E 2 and ChatGPT shaping entertainment trends.
Netflix’s reported offer of up to $900,000 per year for an AI product manager exemplifies the industry’s focus on these roles. This trend reflects studios’ intent to integrate AI into various aspects of their operations, even as labor disputes continue.
Machine Learning and Artificial Intelligence play crucial roles in enhancing the Consumer Experience, driving innovations in content discovery, personalization for users, attracting new members, optimizing payment processes, and more,” as stated in the job listing.
Additional Netflix positions involve utilizing machine learning to tailor viewer recommendations and support backend cloud-computing technology. A director position for Netflix’s internal engineering platform aims to streamline software development complexity, allowing engineers to focus on creating top-tier entertainment. The role offers total compensation ranging from $330,000 to $1.8 million, the highest among the AI-related ads.
While Hollywood studios remain discreet about their generative AI strategies, Disney CEO Bob Iger has acknowledged AI’s potential for efficiency but hasn’t divulged specifics. Disney, Sony, NBCUniversal, and Warner Bros. Discovery have all advertised AI-related roles, indicating the industry’s growing integration of AI across various operations. Sony’s Sony AI division seeks a senior research scientist and manager to concentrate on AI ethics, while NBCUniversal is recruiting a vice president for product, personalization, and search to improve customer recommendations.
The intersection of AI and entertainment presents complex questions, particularly concerning creative processes and copyright. As AI’s influence grows, industry stakeholders are grappling with the implications and pursuing discussions to navigate these challenges.
