By Laura Sylvia
Tomorrow, September 6th, 10K The Long Way celebrates its 4th anniversary in Wilmington, Delaware, marking four years of sneaker culture, style, and community. Owned by Ryan Johnson, the store has become a local landmark, featuring a carefully curated aesthetic with a velour couch, stylish pillows, a toy basketball hoop, art, and a TV, creating a welcoming and creative atmosphere.
Johnson, known for his keen eye as a designer, has transformed the store into more than just a sneaker shop; it’s a space where fashion, culture, and community intersect. His ability to style both places and people has led him to new ventures, including an upcoming fashion show in November. The show, which promises to be a standout event, will see Johnson partnering with Laura Sylvia, CEO of Lavish by LauLau, a renowned name in luxury lifestyle and event curation, to ensure the best experience for attendees. Together, they aim to create an unforgettable showcase that blends fashion, art, and culture.
In addition to his work as a creative director, Johnson’s shop is known for its community-driven mission. A key part of that is his close friend Kash, a barber who provides services inside the store. Kash’s passion lies in giving back to those in need, particularly the homeless, by offering free haircuts to help restore their confidence. This spirit of community service complements the shop’s commitment to making a positive impact beyond just selling sneakers.
To celebrate the 4th anniversary, Johnson is releasing special-edition t-shirts, along with showcasing his best sneaker collection, from exclusive Jordans to rare Yeezys. The event will be a day-long celebration of fashion, community, and the creative spirit that 10K The Long Way embodies.
The shop’s thoughtfully designed space, complete with a velour couch and stylish decor, offers customers more than just a retail experience—it’s a lifestyle. Johnson’s influence continues to grow, with plans for his November fashion show signaling a new chapter for the brand. As 10K The Long Way celebrates its 4th anniversary, it’s clear that this shop is not just a sneaker store; it’s a cultural destination where fashion, design, and community come together in a truly unique way.
For sneakerheads, fashion lovers, and community members alike, tomorrow’s celebration is a must-attend event that captures the essence of what makes 10K The Long Way a Delaware gem. With exclusive merchandise, an eye-catching space, and a commitment to giving back, the shop’s anniversary marks not only four years of success but also the promise of even greater things to come.
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Photo Credit: Laura Sylvia
